Movies have used trailers as promotional tools for year. Book trailers are new strategies for promoting books. The proliferation of video tools allows us to create our own trailers. Try it, or use some of the ones others have already created!
From Springfield Township:
The Handmaid's Tale http://mciu.org/~spjvweb/handmaidtrailer.mov
The Catcher in the Rye http://mciu.org/~spjvweb/catcher.mov
Check out the trailers (and audio booktalks) prepared by other students, libraries and commercial sources:
UCF Digital Booktalk http://www.dm.ucf.edu/~dbooktalk/new_site/
Tucson Pima PL Summer Reading Program http://www.lib.ci.tucson.az.us/trp/trailers.htm
Circle of Seven Productions http://www.cosproductions.com/
Nancy Keane’s Booktalks gone podcast! http://nancykeane.com/rss.html
ASU Digital Booktalk -
http://www.teachertube.com/view_video.php?viewkey=92ac7a87c19d69f261db